IMMERSION BREWING 2.0 : GROWING & WAKING UP A TRUE BEND, OR BRAND

Immersion Brewing is alive and well after the pandemic… I type as I wipe a bead of sweat off my brow. Regardless, it’s true! They’ve hired a brewer from San Diego with too much experience than he would like to admit (let’s just say he directed more breweries than one person should ever have to run on their own).

James has spared no time and is busy brewing new interesting beers with friends from far and near. Have you tried their Boneyard Colab?

Lucky for me, James brought me on with the goal to showcase his beers and bring the Immersion brand back! While doing my best to make the content true to Oregon and the brewery, I found myself with only four days to create a diverse set of assets which were to be spread across the social channels for multiple months to come.

Below you’ll see all that we’re doing for Immersion Brewing. 

CANNING MAGIC

Here, I filmed and photographed three new beers that were canned that same day. I created short videos and a set of photos for the promotion of the news cans for social media. 

CANS IN THE WILD

I took cans around town to photograph them in a way that was consistent with their name and label. I also filmed these cans in and around Bend, Oregon… since it’s bend beer! It was fun being able to experiment with different locations around town and watch these cans come alive in their origin home.

MENU & BREW PUB

I was sure to capture the vibe of the Brew Pub and the delicious food that’s served there because truthfully, every aspect of the space deserves its own moment. The people need to know that Immersion Brewing has it all… EVEN CRAFT DRINKS!

BREWING

Filming and photographing the brewing process was a given. We need to show the audience the behind the scenes of the process that creates this oh so perfect brew. They must know how much love and CLEANING goes into brewing this great beer they get to enjoy! Plus, it’s always fun to use these photos to tease any upcoming beers!